Rolex, Swiss Luxury
What Maybach represents in the car industry, Rolex stands for in the world of watches. Style, luxury, prestige, elegance – all status symbols placed in one brand.
Rolex, timeless luxury watches, were founded thanks to the visionary spirits of Hans Wilsdorf and Alfred Davis in London, England, in 1905. In the very beginning, the brand’s name actually was Wilsdorf and Davis. Mr. Wilsdorf wanted a unique name that would be easy to remember and pronounce in many languages. The word “Rolex” sounded to him like the sound of a watch being wound. Rolex moved its base of operations to Geneva, Switzerland in 1919 and stayed there till this day.
In these modern times, every brand needs constant change and adaptation to please their customers, but not Rolex. It stands still and barely changes their models from collection to collection. Reason? They are recognizable, have a timeless design, extraordinary quality and of course – a great marketing team behind them.
Most Rolex watches are handmade and every single piece is produced in their factory in Switzerland. Hence, no foreign parts with questionable quality. No, everything is made in-house. Once all parts are completed, they are hand-assembled and tested one by one. The quality assurance process is long and intense – they are pressure tested, so it’s 100% sure they are water resistant. That’s the reason once you buy a Rolex watch, you’ll have it for a lifetime!
Rolex exclusively uses the most expensive stainless steel in the world, also known as a 904L. This steel grade is resistant to rust, corrosion and pitting, while most of the other watch manufacturers use a stainless steel grade known as 316L. Interesting fact – Rolex produces gold for their own golden watches and they are the only watchmaker that has a gold foundry in-house. Those are the main reasons why Rolex wristwatches are amongst the most expensive in the world.
And another interesting fact – on their Roman numeral dials for number four, Rolex uses “IIII” rather than a usual “IV”. That’s “watchmaker’s four”. In terms of pricing, the cheapest Rolex costs $4,000 and it’s a pretty nice piece, while the most expensive one was sold for an unbelievable $17.75 million in October 2017. It was a 1968 Rolex “Paul Newman” Daytona Reference 6239.
So, if you’re buying a Rolex, and you should once in a lifetime, you’re not just buying a watch. Not any watch. You’re getting a history of hard work and creativity, beautiful design, not to mention quality without competition. You’ll be wearing an extraordinary peace that will outlive you and become more worthy as time passes. Rolex. Luxury that matters.
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