Adidas Deerupt, Sneakers That Look Good on Instagram

The Adidas Deerupt.

Are you familiar with the Instagram term “toe-down”? A toe-down sneaker photo is the most flattering selfie angle for sneakers. The golden on-foot angle if you will. When people want to show it off in pictures, they often plant their feet flat, toes pressed down to create a silhouette with a smooth line from the top. Adidas Originals debuted its brand-new Adidas Deerupt silhouette sneakers less than a month ago. The idea was to design Instagram friendly shoes and the Deerupt shoes are unbelievably Instagram friendly.

Oddbjorn Stavseng, Global Senior Design Director for Adidas Originals said... "The digital world is becoming increasingly important. Being able to have a direct line to our consumers – how they feel about our product and how they style it for themselves – provides us with valuable insights that were not available to us in the past. For us, it’s always a good gut check if the shoe looks good in photographs – changing how we look at the design and how we review shoes as well.”

The Adidas Deerupt (a mix of “disrupt” and “erupt”) is the latest silhouette from Adidas. They offer a lightweight body and an ’80s feel. Interestingly, this time around it’s the social media that got its hands into the product design process, which is quite a compelling fact. Social media and design mixed. The future has arrived.